What: Student assistant to the Director of Recruitment and Scholarships at the Leeds of School of Business
When: August 2015 to May 2017
Skills Learned:
– Event Planning
Planned events for up to 500 visitors, including volunteer coordination and scheduling, speakers, and breakout sessions
– Data Analytics
Used programs like Alteryx and DataRobot to analyze college recruitment trends and saved $10,000 by determining how to use the marketing budget through reusable, scalable predictive modeling
– Marketing Research
Researched competitors’ social media, course requirements, and admissions requirements that led to the creation of 2 programs and live website updates
– Branding
Followed the University of Colorado’s branding rules to create content for sales decks and traditional marketing content
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